Writing good website content

How to Write Good Website Content

Content is King! Now that we have that out of the way, I will set about explaining what I think content means, why its so important, and how to ensure your website content bears the stamp of royalty… You may feel free to disagree, contest, or add to the definition.

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Website redesign planning

Redesign #1: Project Planning

Website redesign is required to take advantage of the latest technology and trends. Redesigning your website is not without risk.  All to often, the website makeover results in a dramatic downturn in search engine rankings! Don’t underestimate the value of the existing indexed pages… or the benefits of current organic SERPs. The web redesign proposal […]

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Website content creation

Redesign #2: Good Web Page Content

Website architecture can make or break a website’s potential to attain prominence in the SERPs (search engine results pages). There is often no one single item at issue; usually its a combination of elements that add together to present impediments to proper search engine indexing or cataloging. Inappropriate implementation of Flash and/or JavaScript are common […]

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Off-page redesign issues -Domain Names

Redesign #3: Off-Page Elements

Web redesign #3 takes a looks at off-page content elements; title, meta-tags, linking strategies, Domain naming conventions etc. Aside from the Title which appears in the top left corner of the browser outline bar, these are elements hidden from normal view. They are regarded as important elements by search engines, and can be viewed on […]

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301 Redirects

How to 301 Redirect WordPress

Carrying on from the previous article on building 301 Redirection charts via URLLIST.TXT, Excel and .htaccess. This brief outline offers an insight into achieving the same outcome from within WordPress, using the Quick Redirect plugin, combined with the Wordfence…

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How to build 301 Redirect lists

How to Build 301 Redirect Lists

When you are redesigning a website, its quite common to need to change page file names. That presents a potential (but easily avoided) problem from the search engines perspective. Not providing a site-wide 301 Redirect pathway from all old page names to all new page names means your entire old site will be de-indexed. That’s […]

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SEO Paradigm Shift – The New Normal

There have been a multitude of changes in the way Google analyses websites in the past year. The major aspect is that Google now applies a range of aggressive penalties against any websites that it considers are in breach of its Webmaster Guidelines.

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Weebly migration to WordPress

Converting Weebly to WordPress – Migration

For those who find themselves constrained by the more rigid Weebly environment, converting  to a flexible content management system such as WordPress can solve many issues. Weebly is not a bad choice per se, as it seems robust and very easy to use. What it seems to lacks (at present) is the huge designer and […]

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Sitemaps - XML & HTML

Sitemap Tools

Google Sitemaps for SEO are VERY important to content indexing in the overall scheme of things. Ok, if you’ve got a good text-based CSS menu system and the links to and between pages are easily followed, you’re in better shape than some. However, on a larger site, especially without a 100% inclusive menu structure, and […]

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How to Improve Website Loading Speed

How to improve website loading speed became a very important topic when Google began baking this into their core ranking algorithm. They say “The web should be fast.” When Google speaks, it is important to listen – if you wish to prosper online. Although improving page load speeds can result in better rankings, the other […]

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Tomato Adventures

Tomato Adventures is a guided tourism operator based in Costa Rica. Their old HTML site had not been updated for many years and did not present their business in positive light. A WordPress CMS with a mobile-friendly and responsive design and fast page load times has improved all that and more.

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Underwater Dive Services

Underwater Dive Services is a new website, built for a group of commercial divers in Sydney, Australia. It uses WordPress content management system to showcase their business services.

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Sang Tong Huts, Mae Hong Son

SangtongHuts.org is a new site built using the popular WordPress content management system. Sang Tong Huts is a long-established, quirky resort on the edge of the provincial town of Mae Hong Son.

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Quepos Fishing Charters

Quepos Fishing

Quepos Fishing was previously a static HTML site, difficult to manage and neither mobile friendly nor responsive. Migration to a WordPress CMS made sense as the client already had experience in using WP on other sites.

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Carbon Filtration Solutions

Carbon Filtration Solutions required a fast solution to the “lack of response” issues they were having with their previous website designers. The site had to be extracted from a proprietary system, and loaded onto new hosting account. A WordPress CMS was chosen, and content was migrated and updated along with new images.

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Off-Site SEO: A Natural Link Profile is Crucial

Off-site SEO is about managing your website’s profile across the internet by managing links TO your website from external resources. Anchor Text in back links can be severely penalised if it’s not matched with Brand / Business Name. There was a time that in competitive niche markets it was difficult to rank for a keyword […]

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Bay of Islands Kayaking

  The rebuild of this HTML site involved conversion of all content to WordPress, along with selection and installation of a Design Theme (Midway) that matched the previous colours. We were able to re-use the original, recently designed graphics – logo, and tour adverts etc. On top of the redesign, a great deal of attention […]

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ELA Common Core Lessons

  The http://www.elacommoncorelessonplans.com site began life on Weebly, and the client’s initial request related to SEO aspects. We discussed options and ended up converting the site to WordPress because; its easier to add new features such as Rotating Ad management, SEO, XML & HTML sitemaps there is a better array of design themes available open […]

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