GW Center for Integrative Medicine

The George Washington University Center for Integrative Medicine’s previous website was done in WordPress, but in a convoluted and awkward manner. Custom Post Types and Custom Fields were used extensively, along with a set of customised page templates in an old-style theme. This verged on being a systematic effort by the original  designer to eradicate the ease of use for which WordPress is renowned. Aside from that, the site was not mobile-friendly either…

The upshot was that it was extremely difficult / impossible for staff to easily edit content, particularly in the Staff bio section. The redesign brief was to extract all the content from the previous configuration and make it readily accessible for editing.

GW CIM

The implementation of the WP Jumpstart design theme base solved functional issues, and a systematic replacement of old images along with new images was done to illustrate pages, posts, services and treatments etc.

  • The site was transferred to hosting with Litespeed Server for fastest load times
  • A full page load speed exercise was done, using Force Regenerate Thumbnails, Shortpixel and WP Rocket Cache etc.
  • HTTPS / SSL was implemented, and the new site is fast to load and easy to use