This was a WordPress site with a decent design, but assembled in an unorthodox manner using custom post types and custom fields to achieve the page layouts. That was further complicated by some pages having blocks of text in PHP-controlled columns inside the page Templates… That’s a bit of a nightmare from an SEO perspective. On top of that, the slider images were in inappropriately large pixel sizes, and not compressed to optimal levels.
The redesign is based on the WP Jumpstart theme system, and is built around HTML5, the latest CSS standards and incorporates excellent mobile-friendly and responsive elements. The “boxed” design allows smaller images in sliders, resulting in significantly smaller page sizes and faster load times.