Web site redesign for Pactrans.
This site began as a PHP-based Dreamweaver site. Thus, there was quite a high degree of difficulty for key staff to readily edit content.
After the transition of their Australian website to WordPress, and having experienced the power and ease of use of WordPress, the decision was made to transfer the NZ site into WordPress as well.
Same scenario: an excess of boilerplate text that is expressly discouraged in Google Webmaster Guidelines, plus many pages of very similar content, and exactly the same design template as the Australian site.
Therefore, significant effort was put into content differentiation; titles and descriptions, page and image file names, plus varied foreign language texts on key languages pages.